The Marriott hotel chain has teamed up with USA-Swimming in a profit-share initiative. Under the agreement, USA-Swimming will receive a percentage of every room booked by USA-Swimming members, and in return Marriott will become the official hotel partner of USA-Swimming and offer members special benefits.
While the exact value of the deal depends on how many USA-Swimming members choose to stay in the hotels, it is estimated that the deal is worth somewhere in the mid six-figure range.
The Marriot Marquis in New York City will host the 2010 Golden Goggles Awards
Among the details of the deal include the Marriott being the official host of many of the biggest USA-Swimming events, including future National Championship meets. The Marriott will be the official headquarters for these top-level meets, which could include hosting different meetings, conventions, presentations, and seminars that are often associated with these meets. The Marriott is also now lined up to host the USA-Swimming Foundation’s Golden Goggle Awards, which is a red-carpet event equivalent to the Academy Awards of swimming. The 2010 show will take place at the Marriott Marquis in New York City.
Additionally, this partnership will offer the Marriott a steady source of customers for weekend bookings, which is historically a slow time for the hotel industry.
The money that USA-Swimming earns through Marriott bookings will go towards supporting USA-Swimming’s Make a Splash program. Thanks to the Marriott money, USA-Swimming will be able to provide free or low-priced swim lessons to children in order to promote water safety.
Go online to the USA Swimming website now at http://www.usaswimming.org/travel.
